One of the well-kept secrets in getting web site traffic is article marketing. Ask those who have done this and they will tell you that is correct and tested.

But then not understanding the basic principles behind article marketing will bring what proved to be an effective marketing campaign down the drain. Taking with it all your efforts and otherwise quality articles.

What are some common mistakes that people make with article marketing?

1. Not being clear on who the target audience is.

A lot of writers and publishers make the most common error of not defining first what their target market is before writing out their content.

This differs them from the more successful article marketers who already have a clear idea on what their niche market is even before the thought of the article is conceived.

The two aspects needed in targeting your niche is to be narrow and profound. It is preferable to choose an audience with a specified and foremost interest in a certain topic.

2. Making use of spam out of sheer desperation.

In their desperate need of getting to more than the usual number of consumers, authors tend to target just about everyone.

They do get published in all category of newsletters or ezines but not for long. In the long run, the owners of those publication will remove their articles from the copies in the assumption that they are spam.

So instead of saving time and resources, you actually get nothing and have to start over from scratch. What’s more, your reputation is the one at stake. Think of the credibility that you suddenly lost by doing something you thought people will not notice.

3. Inappropriate titles or headlines.

If your headlines do not grab the attention of your readers instantly, it will not matter if you are best writer in the Internet. You will end up a loser.

Authors should spend some time thinking up titles that will work. This simply means that titles should attract the attention of visitors the instant they set their eyes on it. That is why the time spent on the content of the article should be the same as the time you have to put in thinking of a good title.

Which would you rather have? An outstanding article that has lame words for a title or an ordinary article with an eye-catching one?

In case you are not aware of it, the ordinary article will probably make more sales than the better one. Ask yourself why.

4. Think of your readers first before you think about yourself.

Most writers may have passed the first stages with flying colors but this is where they blow it. All because they think of themselves first and foremost.

In article marketing, you are not writing for yourself. You are writing for your readers. You cannot just go about and write topics you want. On the contrary, you need to write about the your market’s topic of interest.

To be an effective article marketer is to give your audience what they want. Your audience does not really care if you have won an award in writing or if you are a well known author. All they care about is that your articles should deliver what they need. And that they should have a use of your articles.

Do as they say.

5. Check you spelling and grammar.

Ok, granted that you have just written one of the best article ever read by people. But one thing you did not notice is that one word was spelled incorrectly. Once your readers have spotted this, all admiration and awe is immediately erased. Your article will then be classified as one of the low class ones.

If you do not want your articles to be disposed as something not worth reading, have them spell checked first before publishing. What is a minute or so of checking out for errors. Even if you blame them on machine typos, readers will always think it was you.

Once you understand the essence behind article marketing, you will never think of other means of generating traffic again. Just do not go overboard and start abusing your position as the author.

For the many authors who do not yet know how to make article marketing work for their business, they are actually wasting all their time and efforts. A total waste.

Why? Because even though you are producing quality articles, they are not really getting near enough your targeted market.

For those who have been taught about copywriting outside the online world, they would know that the title or headline is one thing that will determine if the content will be successful or not.

In books, for example, the first thing that people see is the title. And people, being critical, have the tendency to judge the whole book just from the title. They will even get to the point where the headline alone will make them buy or not buy that book. This is the same thing with online print ads.

But it is a different case with article marketing. In article marketing, your articles are targeted to audiences that have an interest in them. This is the basic idea behind distributing one online. You have to make sure that your article marketing will be seen consumers and potential consumers alike.

One of the most common misconceptions about articles online is that people will just read them at random just like they do with books or any printed materials they see offline.
So with article marketing, you are assuming that people will just randomly check out your article once they see it posted.

This is wrong. Visitors online do not just chance upon anything on the Internet. They are there in the first place to look for or they need something. When looking for the things they need, they do not just get into the first website they see.

Most of them will probably use the search engines to achieve what they are looking for.  Chances are, they will choose one of the more popular search engines and type in the keywords related to the topic they need there. Then the search engines will display the results found.
Your goal now in article marketing is for your articles to be prominent in the search engines.

How do you make this possible?

By using the right title.

The success of your article will be based on the first 3-4 words of your title. It will determine how much traffic your article will get back to your website. This can only be attained when you have created keyword-rich titles that will match the most common keywords related to your content.

To know what are the rich keywords and the right ones that you should use for your articles, it would be best to use a keyword research tool. Some of this software is free but some are not. Try to look for the sites that are offering this software. It will prove to be a valuable tool needed for successful article marketing.

It is vital that you learn and understand how to go about keyword research whether or not you are using a web-based research tool or not.

When choosing a headline or title for your article, try not to include rubbish characters. These are quotes, asterisks or anything that search engines will find difficult to understand. You would not want them to discard your articles totally just because they cannot make any sense out of your title.

Also, do not get into some of the search engine spam technique of giving out keyword-rich titles that are in no way related to your articles. You will just get into big trouble once the search engines have filtered out people doing these things.

If you want to get the most out of your article marketing strategy, you must master keyword research so that you can make keyword rich and clever article titles or headlines.
Your pay off will be huge amounts of traffic to your articles and website thanks to the search engines who love reading titles.

There is really no great secret to having a successful marketing strategy. Once you know some of the important factors that are needed to make it work, there will be no stopping you from getting the customers you want and the search engine position you sought.

One of the most incredible strategies ever to be incorporated with online advertising is article marketing. It has proven to be the most cost-efficient and most effective of them.

By the term itself, you probably would know what this kind of marketing is about. By writing articles that are content-rich, you will be able to reach more people online. Not only that, you will be able to project a credible image to those who may have chanced upon your articles.

With the internet now reaching world-wide market, there is a higher possibility of you getting the attention and interest of potential customers. This is what article marketing can do. If you have not been using this in your business, you are missing more than you know.

How does article marketing work?

Here is a guided tour on the step-by-step process of article marketing that will guide you on your way to achieving the kind of articles needed for your kind of business.

To start with, you need to premium a quality, informative and 300 minimum word article about a certain topic related to your business.

For example, if your business is about family living, you can write an article that delves on how to spend more quality time with families. Never write about something that is not even closely related to your niche.

After you have the content written, you can now include a resource box at the end of the article. The resource box is basically a brief summary about you, your business and with a link that goes right to your website.

Putting a link to your site in the resource box would is making it possible for many people who would get to read your article. This could essentially result to a large amount of new traffic to your site.

Then it is time to submit your articles to as many article directories you can find. Over the Internet, you can find various article directory sites. There are paid and free sites.

If you are on a budget, you may opt for the free submissions being offered. But if you have money set aside for your article marketing, paying for the submission sites is also a wise move.

Whenever somebody reads your article displayed on directories, the link that leads to your site is prominent enough for the readers to be able to check them out once they find your article interesting. This way, there is a big probability of you gaining more customers whenever find what they are looking for in your site.

There is also a chance that your article would get picked up by a printed publication, and the readership of the same would get to know the products or services which your business offers.

You should know that article directories are being displayed on various websites. They are seen by millions of people all over the world. This apparent visibility also makes it easier for search engines to index them.

The technique behind article marketing is back linking. Back links are links to your websites that you have somehow displayed on sites with higher page ranks. To put it simply, your site is basically sharing instant success with the sites you are linking to.

Getting indeed by search engines can be a long and trying process. Oftentimes, the result takes days or months before being acknowledged. There are even cases where, after waiting for a long time, the result you will be getting is not the one you expected. This is the main reason why Internet marketers have resorted to back linking. You cannot get this instant online recognition in the shortest of time and without too much effort anywhere else.

You can always hire a ghostwriter to write your articles for you if you cannot write your own articles or do not have the time for them. The price rate for writing articles is from 3 to 10 dollars.

With all the advantages being presented by article writing, there is no doubt why this has become one of the most often used Internet marketing strategy.

Try to do some article marketing for your site and see the positive results it will bring to your site.

If you’ve been dabbling in internet marketing for a good period of time now, then you know how important article marketing can be for your online campaigns. Article marketing can provide you with a lot of back links that could help build your link popularity so that you may secure a good position in the search engine results pages (SERPs). Additionally, since you will be submitting your articles to article directories, it would critical to know that some of these directories have high page ranks. Having your link appear in the pages of websites with high PR would only contribute a substantial boost to your own website’s page rank.

It is critical, therefore, to learn about the subtleties involved with article marketing so that you will be able to optimize your usage of this technique.

Now, you have most probably read about article marketing before, in numerous resources at that. This article isn’t about an introduction to article marketing. This article assumes that you already know the basics. In the following paragraphs, we will focus on the things that people do not know about the aforementioned strategy, as well as some tips to help you out when it comes to making the most out of this tactic.

Let’s proceed.

* Though it is tempting to submit two or more articles to the article directories in the World Wide Web, it is strongly recommended that you try to avoid doing the same in rapid succession. The search engines, and Google in particular, are quite sensitive about abnormal increases in a website’s link popularity. By submitting many articles at the same time, you could potentially gain 3,000 or so back links for your website. In theory, this is excellent. But since this will be accomplished quite fast, the search engines might categorize it as an abnormal increase, and they may momentarily de-index your website pending further study into the matter. You wouldn’t want this to happen. So you better play it safe. Try to submit articles every two weeks or so to avoid this danger.

* It isn’t wise to submit an article that is already included in your own website. As a policy against dupe content, search engines would consider the higher ranking website as the originator of the article. Hence, your website, having a lower rank, might be designated as harboring duplicate content. This will not bid well for your page rank.

* Whenever you’re writing articles, remember that most article directories would allow you to use hyperlinks. The trick is in hyperlinking your website to what we call as anchor texts. These anchor texts should pertain to the keywords you are targeting. Doing this would give a significant boost to your chances of getting a better position in the SERPs. For example, if the keyword you’re targeting is “mesothelioma,” make sure that you will hyperlink your website to every mention of the term in your article.

* Do not submit PLR articles as they are. Though PLR articles are great options for affordable content, they are not really meant for article marketing purposes. Duplicate articles submitted to the directories would just be rejected, or worse, can lead to the banning of your account. Instead, try to use the PLR articles as bases for the articles you will write for these directories. The information is already in these PLR articles, after all, hence you won’t need to spend time doing some necessary research. Write one, original article from the ground up, using your PLR articles as the foundation, and submit the same to the directories.

* Remember, people will be reading your articles. These are highly targeted folks. They will read your article because they are looking for information relevant to the subject of your work. If you could provide this information clearly, succinctly, and efficiently, they’ll regard you as an expert on the matter and they will grow to trust whatever you will put out. Hence, it is important to submit the best quality article you could come up with, as your online business’ credibility is on the line.

Article marketing is most probably the most effective link building strategy in existence. Picture it this way. Article directories allow you to include a resource box for every article you will submit. Inside this resource box, you could include a link to your website. If you will submit just one article to 100 article directories, you’d immediately receive 100 back links to your website. There are thousands of article directories in the World Wide Web!

Now, if you will submit, say, 5 articles to a hundred directories, you’ll get 500 back links easily! The best part about this strategy is that quite a number of article directories have high page ranks. We’re talking about PR4, PR5, and on occasion, PR7 websites! Having a link to your own website in a website which has a high page rank would give a significant boost to your own pages’ search engine standing!

All seems rosy with article marketing, but as with everything else, there are doubts as to its real nature.

Let’s have a no hold barred, truly in depth discussion about the matter, by asking the questions you always had in your mind but had no opportunity to set loose. Let’s begin.

1. If I will submit the same article to many article directories, won’t it violate a search engine’s policy against duplicate content?

No, it won’t. Since we’re dealing with high ranking websites, the search engines would assume that the submitted content is their original work. This is the reason why a lot of article directories are pretty confident about the articles they display. The problem that they encounter, really, is with regards to the credibility of their services. They don’t want to be known as a repository of junk content, that’s why they have outlawed the posting of PLR articles as well as articles imbued with affiliate links.

2. Does this mean that I could submit articles which I have already posted in my own web pages?

No! Since the search engines would assume that the higher ranking websites are the originators of the content, your web pages would be distinguished as duplicates, and this could possibly lead to the de-indexing of your website. You wouldn’t want this to happen.

3. Could I submit as many articles as I could to as many article directories as possible?

Yes, you could! In fact, this is very much advised, to build up your link popularity and secure for your website a great page rank.

However, please bear in mind that search engines, and Google in particular, become quite wary about a website that suddenly experiences a great increase in the number of its back links. It is advised that before you submit another article to the article directories, you have to wait for at least 3 weeks after your last submission.

4. My page views are quite low. Does article marketing really work?

Yes, article marketing does work! If your article’s page views remain in low levels, ask yourself the following:

a. Is the subject of your article interesting enough? Does it cater to a wide audience?
b. Is your title enticing enough to merit a reading of your entire work?
c. Is your article informative enough to merit recommendation?
d. Is your article readable enough to give your audience an easy time in digesting the information you want to share?

These are the factors that contribute to low page views. Doing some necessary editing to correct these problems can dramatically increase the number of times your article would be viewed. Additionally, some article directories really attract a few visitors. But the popular ones like www.ezinearticles.com , www.goarticles.com and www.isnare.com should give you hundreds of readers in a month’s time.

5. How sure am I that my article would be kept intact by people who would use it in their own websites or eZines?

You can never be sure. This is why you have to run your own check from time to time. Search for unique phrases in your article, and click on the results. Determine if the webmaster honored your resource box. If he did not, you could ask him to include the same, or you could file a complaint with the article directory so that they themselves could act on the matter. Vigilance is the key.

There are many ways to get traffic to your website, it is important to do more than just one of these ways as it is a culmination of ways which will give you the website traffic you want. I personally don’t do all of these but I probably should.

This is a list of what is considered to be the best ways to get traffic to your site.

1.Search Engine Optimization
2.Article Marketing
3.Blogging
4.Social Networks
5.Pay Per Click
6.Viral Marketing
7.Forum
8.Joint Venture
9.Offline Magazines
10.Email Marketing
11.Solo Ads
12.Link Exchange
13.Pod casting
14.Press Release
15.RSS Feed
16.Teleconferences

I believe that SEO is the number 1 best way to get targeted search engine traffic to your website. Then the next thing you need to do is update content often as this is important. Its important that the search engines see that you are updating your site and that it isn’t static. This is why I just changed my site blog to my main page as I believe the constant updating will benefit me in the search engines.

Article writing is another great way to get traffic to your website however it is very time consuming and expensive to get it sent out to all the article directories. however the links back to your site do help you to get higher ranked in Google for your chosen keyword especially if you hyperlink that keyword back to your site in the article resource box.

Of course PPC is the fastest way and most expensive way to get traffic to your website.

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.
Lyn

www.MoneyHomeBiz.com

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Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:

Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.

Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.

Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.

Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like: freebies for gardeners.

Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!

Lyn Leckie-Matassa
Author of “My Success Story” a free guide on how to get to page 1 of google using only free measures.

I have increased my website visitors to a phenominal amount over the past few weeks. It is actually very easy to do once you know how.

I do not use any system to direct traffic to my website apart from search engines and article submissions, I do not pay for advertising I only use FREE measures to promote my website and drive traffic to my site.

You can see by my march daily usage picture from my account how well I am doing in driving traffic to my site. I average in between 200-400 hits per hour.

If you want to know how you too can get this sort of website traffic then download my free ebook and leanr what you need to do to get this sort of website traffic.

Learn how I did this by downloading my free ebook My Success Story from http://www.moneyhomebiz.com/MySuccessStory.pdf just right click save target as. It is a direct link to the download.

I have included some proof below, I just logged in and got the properties for this picture from my host4profit account’

Everything listed in the ebook is what I have learnt and put into place to drive traffic to my website. Goodluck and I know it works.

Lyn

P.s the direct download link again is: http://www.moneyhomebiz.com/MySuccessStory.pdf

1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking
and ask others what information they’re interested in.
2. Examine what information in being broadcast on
tv, news and talk shows. That information is usually
hot topics.
3. Hang out in similar message boards. People leave
questions for information they’re seeking. That is a
strong indicator of subjects to write about.
4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.
5. Regularly check your site’s guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.
6. Check online bookstore’s best sellers list. They’re
very good resources for finding winning topics and
ideas to write about.
7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.
8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.
9. Relate your article to a current fad that’s going
on in your specific industry. The topic is usually
interesting to your target audience.
10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.
Lyn Leckie-Matassa

Make Money Online
Free Affiliate Program #1
Free Affiliate Program #2
Earn Multiple Streams Of Income

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

Make Money Online Ideas

Make Money Online Fast

WOW!!! I have to say how impressed I am with myself over the past three weeks I have been on a mission to increase my backlinks to my website and I have taken my website from 2,000 links to way over 10,000 it has been an incredible journey. My aim is to have over 20,000 links by Jan 1st 2007.

We all know that in order to get traffic you need to get links to your site now the best links are ones where your sites main keyword is anchored with a link back to your website. The way I do this is to write articles and submit them to a variety of article directories and in the resource box I place my anchored keyword link it looks something like this:

*********************************

(c) Lyn Leckie-Matassa 2006

For all your Make Money Online & Make Money At Home Ideas Visit MoneyHomeBiz.com

**************************

You will notice the keyword phrase make money online and make money at home have both been hyperlinked back to my website www.moneyhomebiz.com 

When you do this you are getting one way links to your website, one way links are the best kind of links you can get for your website. I suggest you start writing articles or blog posts and make sure that you include your keyword or keyword phrase throughout your blog post and hyperlink it back to your website. One important factor to remember when doing this is to make sure you do not do it more than 3 times in a 600 word posting.

So set yourself up a goal to do atleast 3 blog posts a day spread throughout the day and do it consistently and you will find your links increase and your traffic increase. Also search engines will start to notice your website.

Goodluck! I will keep you posted on how my linking strategy is going.

Lyn

Do not under estimate the power of writing articles to gain valuable targeted traffic to your website.

If you have a look at my site I have gained about 2,000 backlinks through writing articles and submitting them and in order to get ranked high up in the search engines I will need to write many more.

If you are in the make money online business then you need to keep ahead of your competition and the way to do that is to do everything they do but do it a little bit better.

You need to optimize your site that bit better than the number 1-3 sites on google, you need to check how many backlinks they have and go on a mission to increase yours to more than theirs and also do some natural search engine optimization as well.

All your articles should be written for targeted keywords, you should then have these articles linked back to your website.

If you are serious about making money online, then you need to be able to pump out articles of interest to people, your articles must add value and must grab your readers attention. Your aim in every article is to get the reader to visit your website and be interested enough in it to maybe buy something or to atleast subscribe to your optin list.

Lyn

Here at MoneyHomeBiz.com we understand the importance of writing articles and including your bio line to link back to your website.

Article writing is a magnificent way to increase traffic to your website. When you write an article make sure you include a bio box which has link to your website. every article that is published is an instant link bakc to your website.

Moneyhomebiz.com is pleased to announce the launching of it new Article Directory. it is a FREE directory for authors to publish their works, for webmasters to get content for their sites by way of RSS feeds.

To check out our new and exciting Article Directory CLICK HERE NOW!

Lyn
MoneyHomeBiz.com
Technorati tags:Article Directory, Articles, Content, Feeds, Marketing