Feb 2 2007
How To Make Voice Mail Messages Sell For You
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With more people having voice mail systems installed at
their desks, there's a chance that when you try to get
through to a prospect, you'll get through to an answering
machine instead. Here's how to turn this into a sales
opportunity.
Judging by the messages that most sales people leave on
my voice mail system, it's clear that many sales people
regard this as a 'dead call'. All they do is leave their
name and number, and expect me to call them.. without
there being any incentive for me to do so.
What a missed opportunity! Here's a chance for you to
get over a clear, concise sales message, without being
interrupted! Always have one ready scripted, so you're
just waiting for that voice mail announcement. Here's a
few hints for a script
* Make sure that it's got some clear benefits with which
the prospect can identify.
* Give the prospect some evidence of other people enjoying
the benefits - if you can mention a well-known name as
your customer, so much the better.
* Give your telephone number clearly, at least twice in
your message (no-one likes replaying voice mail).
* Give them a date and time when "I'll be waiting for
your call" Sound enthusiastic, without going over the
top - and speak clearly at all time.
* Don't forget to mention the prospect's name clearly,
at least once.
So, get your script ready, and wait eagerly for that
first voice mail response!
Lyn Leckie-Matassa
CEO of Make Money Online, Make Money At Home, Make Money Fast Website
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